Online retailer Revolve announced a partnership with Donatella Versace on Monday to launch a new beauty and fashion brand aimed at younger shoppers.

Versace, 71, will serve as chief creative officer for the venture. She steps into the role after spending nearly 30 years leading the luxury fashion house Versace, where she worked until March 2025.

"I have always been inspired by the next generation, in music, film, art and, of course, fashion," Versace said. The retailer plans to merge her creative direction with its existing digital infrastructure to reach a new demographic. Co-founder and co-CEO Mike Karanikolas said the company aims to build something distinct for the long term.

The announcement aligns with Revolve's push to capture youth spending. The company reported $347 million in net sales for August, marking a 12% increase over the previous year and the third straight quarter of double-digit growth. This partnership follows a series of high-profile collaborations, including a campaign with rapper Cardi B in April 2025 and a clothing line called SRG with influencer Sofia Richie Grainge last October.

Revolve will share the brand name and launch date in the coming months.